Privacy Policy

Safeguarding your Personal Information

At London Drugs, we will not collect, use, or disclose your personal information without your consent - except as required or permitted by law. We do not and will not sell or rent your personal information to anyone for any reason.

Personal information you provide to us will only be used by us as part of our ongoing efforts to provide you with superior service and selection.

We know that we earn your business and your trust with each transaction. That is why we will take every step necessary to protect your privacy by safeguarding any personal information we collect, provide to third-party service providers and/or store during the course of doing business together.

Our mandate for protecting your privacy is to ensure that our privacy standards meet or exceed the guiding principles established in federal and provincial privacy legislation.

London Drugs is responsible for personal information it holds or which is under its control, including the personal information it entrusts to service providers. We have designated a person to act as our Privacy Officer, whose duties will include monitoring London Drugs compliance with relevant legislation, replying to our valued customers’ questions, as well as responding to requests by individuals for access to and correction for any personal information London Drugs has collected on them.

We adhere to Ten Privacy Principles to ensure your personal information is protected.

London Drugs 10 Principles of Privacy Protection

Principle 1 - Accountability
London Drugs is responsible for maintaining and protecting the customer information under its control. In fulfilling this mandate, London Drugs has designated an individual who is accountable for the Company's compliance with the Ten Privacy Principles.

Principle 2 - Identifying Purposes
The purposes for which your information is collected, used or disclosed shall be identified before or at the time the information is collected, used or disclosed. London Drugs will limit the collection and use of your information to the minimum we require to deliver superior service to you, our customer; this includes advising you about our products, services and other opportunities, and to administer our business.

Principle 3 - Consent
Your knowledge and consent (express or implied) are required for the collection, use or disclosure of your personal information except where required or permitted by law.

Principle 4 - Limiting Collection
Any personal information we collect from you is limited to those details necessary for the business transaction, as described further below, and we only collect this information using fair and lawful means.

Principle 5 - Limiting Use, Disclosure and Retention
We will only use or disclose your personal information for the purpose for which it was collected - unless you provide us with consent to do otherwise or when it is required or permitted by law. We will not retain your personal information any longer than required to fulfill the needs of why we collected the information to begin with.

Principle 6 - Accuracy
Our commitment is to maintain your personal information as accurate, complete and up-to-date as is necessary for the purpose that we collected it for in the first place.

Principle 7 - Safeguarding Customer Information
At London Drugs, we are committed to protecting your personal information with safeguards appropriate to the sensitivity of that information.

Principle 8 - Openness
At London Drugs, we will answer your questions about our privacy policies, procedures, and our management of your personal information in as understandable a format as possible.

Principle 9 - Customer Access
If you require details on your personal information at London Drugs, please send us a written request. Upon receipt of this request, London Drugs will inform you of the existence, use and disclosure of your personal information and will provide access to that information, except where the law requires or permits London Drugs to deny access. We will provide you information within a reasonable time period and provide an explanation if we are unable to meet your request. Some inquiries may entail a charge, but we will provide an estimate for the amount in advance.

Principle 10 - Handling Customer Complaints and Suggestions
Our commitment is to handle questions about our privacy principles, practices or any suggestions to improve promptly. Please direct your communications to the London Drugs Chief Privacy Officer at

Categories of personal information we collect, use and disclose

At London Drugs, we gather and use personal information to provide you with the services you have requested or to offer additional products and services we believe you might be interested in. Providing us with your personal information is always your choice. Most of the information we collect comes to us directly from you, and only with your consent. The types of information we may ask for depends on the nature of our service to you.

In-store purchases
We do not, as a condition of the supply of a product or service to you, require you to consent to the collection, use, or disclosure of your personal information beyond that information which we require to deliver superior service to you, our customer; this includes advising you about our products, services and other opportunities, and to administer our business.

We may need to collect contact and payment information from you to complete a transaction. Examples where we may need contact information includes arranging for home delivery of items you may have purchased, facilitating product repairs and servicing, performing in-home installations, facilitating manufacturers’ warranty coverage, processing rebate requests, offering service on extended warranty plans and accepting product returns.

Should we wish to use this contact information to send you promotional information we will ask for your consent.
We may also send you a thank you letter following a purchase from certain of our departments. This will typically be the only communication you will receive following a purchase and it is truly our way of saying thank you for your business.

London Drugs Online Store
The information provided by you to make a purchase on London Drugs Online Store is collected by London Drugs to process your online transaction. In order to protect all parties from fraudulent transactions, London Drugs may provide your personal information, including but not limited to your address and credit card information, to reputable third party organizations to perform data verification. For example, an address verification is intended to ensure that the address provided appears valid and that the "Bill to" address matches your credit card address.

Newsletters & Personalized Use of our Website
You may from time to time be given an option to receive communications from London Drugs in the form of electronic newsletters, emails or customized promotions, which relate to things such as featured products, special offers and London Drugs news, events and services.  In order to enroll, we need to collect some information from you (including email  address).  We may use your email to send customer appreciation messages or to follow up or provide special offers based on your use of our website. You may change your preferences or withdraw your consent to receive such communications from London Drugs at any time.  

When you opt in, we may use cookies or other technology to better understand your interests and to enhance and customize your use of our website.   For more information on cookies see [Security].  You can remove or block cookies using the settings in your browser, but in some cases that may prevent you from using all the features on our website or from receiving all the benefits otherwise provided when you opt in.  

London Drugs Wish List
The information provided by you to create your personal Wish List is collected and used by London Drugs to publish and maintain your Wish List as part of the London Drugs Wish List on our website. The information we will collect from you will include, but not be limited to your name, contact information, event date & Wish List items. Some of this information will be displayed as part of your Wish List and members of the public will be able to view it. London Drugs may also use this information if we need to contact you regarding the London Drugs Wish List, your personal Wish List and any related matters thereto, such as changes to or purchases made from your Wish List, to advise you of any fulfillment or delivery matters or for follow up service matters. By creating your Wish List, you expressly consent to the collection, use and disclosure of your personal information as set out above.

London Drugs has always been and will remain committed to keeping all your personal health information confidential. We recognize and appreciate your expectation that we ensure your privacy and confidentiality is maintained at all times. We take this responsibility extremely seriously.

Your personal health information includes:

We use your personal health information to assist you with managing your medical condition, managing your health, and ensuring you receive the most appropriate medication and its respective dosage for you.

We collect, use and disclose your personal health information in the following situations:

Photo Finishing
When you use or purchase a product or service from our Photo Finishing department, whether in-store, by kiosk, online through our website or by way of software download, you may need to provide us with contact and payment information (such as credit card information) so that we can process your request. The contact information (name, address, phone number (and email address and password should you select one of our online services) you provide to us allows us to ensure that you get the services you expect, maintain your account, perform security and verification functions and provide you with notices about goods or services that you have purchased or may wish to purchase in the future.

You will of course need to provide us with your digital and photographic images and content so we can fulfill the requested photo service. In providing any personal information to us about yourself or third parties, you are representing that you have authority to provide, use and disclose that information to us for photo services.

We may use a third party service provider to assist us in providing certain photo services to you, subject to appropriate confidentiality and security measures. See heading ‘Disclosure to third party service providers’ in this Privacy policy for further details.

Insurance Services Department of London Drugs Limited
The Insurance Services Department offers various forms of insurance and services, including auto insurance, travel insurance, pet insurance and home insurance. The Insurance Services Department collects information from you (both in person and on-line, should you request a quote on-line) in sufficient detail to provide you an insurance quote, process your insurance transaction, administer or renew your policy or otherwise provide the requested service. The Insurance Services Department acts as an agent for the actual insurance carriers and as such shares the information they obtain with the carriers in order to obtain quotes for you and to bind coverage if appropriate.

Because the Insurance Services Department is a licensed insurance agency, and its employees and representatives include licensed insurance adjusters, agents and salespersons, in addition to existing privacy laws, it also complies with any additional privacy obligations set out by the Insurance Councils of BC and Alberta and ICBC, in the case of ICBC Autoplan coverage.

Call centre
London Drugs operates a call centre to respond to customer's questions, concerns, complaints and suggestions for service improvement. These suggestions and complaints are important to us as it enables us to provide better service to you our customers. As part of this process we collect callers name, phone number and other information that they choose to give us, however we will only ever collect personal information that you choose to voluntarily provide to us when connected with our call centre. Customers are always free to ask questions, voice concerns, make complaints and provide suggestions without giving us any personal information. We value all such suggestions.

London Drugs is committed to protecting your personal information while ensuring that we have the tools required to provide you with a superior shopping experience.

In our cosmetics department we have several vendor-sponsored rewards programs that may include a component where we ask for your contact information so we can administer the program. London Drugs or our vendor partner may ask you to opt into a mailing list for additional marketing information and/or special offers. Your consent is not a condition of you participating in the reward program.

From time to time, we may also have promotions or surveys within the Cosmetics department, which are supported by our vendor partners. If you choose to participate, you may be asked for contact information as well as additional optional survey information (for example, product preferences). You may also be asked by either London Drugs or the vendor to provide your consent to be added to promotional mailings and newsletters. Your consent is not a condition of you participating in the promotion.

When returning a product to our cosmetics department you may be asked for contact information as well as information as to why you are returning a specific product. This may be disclosed to the vendor and is used by the vendor to improve their product. You may also be asked by either London Drugs or the vendor to provide your consent to be added to promotional mailings and newsletters. Your consent related to promotional mailings or newsletters is not a condition of receiving your refund.

Certain products sold within London Drugs may be eligible for rebates. To receive your rebate, you may be required by either London Drugs or the vendor to provide your proof of purchase in addition to contact information such as name and address. Your consent may also be requested in order to send you promotional mailings and newsletters. Your consent is not a condition of receiving the rebate.

In-store activations
As a service to our customers London Drugs may offer to activate various products and services within our retail stores: these products may include cellular phones, ADSL services, and satellite services. When performing these in-store activations on behalf of our customers, we may be required to collect specific personal information which is then provided to the respective service providers. London Drugs does not retain or use the information provided to these service providers.

Flyer/SuperFlyer/Catalogue Delivery
If you call us to report the non-delivery of your London Drugs Flyers, SuperFlyers and/or Catalogues, in order to resolve your complaint we will ask for your:

This information will be provided to the distributor responsible for delivery in your area to resolve the problem. Neither London Drugs nor the distributor will retain or use this information for any reason other than ensuring delivery of our Flyer/SuperFlyer and/or catalogues.

In the unlikely event that we cannot resolve a delivery concern, with your permission we will provide your Name, Address & Postal Code to a Mailing Supplier that will send our Flyer, SuperFlyer and/or Catalogues to you by addressed mail. Neither London Drugs nor the Mailing Supplier will use this information for any other reason than mailing you our Flyer/SuperFlyer and/or catalogues.

Contests and promotions
From time to time our vendor partners may run contests or promotions within our stores either by way of specific contest entry forms or by coupons enclosed within products. We encourage you to read and understand the contest rules for each of these contests and promotions.

In addition, London Drugs may also run contests or promotions which may be available on-line or in the store. All contests are subject to rules that will be available with each particular contest. Should you choose to participate, you will be asked for contact information which will only be used to contact you should you win.

London Drugs contest and promotion forms may also ask additional optional survey questions in order that we may improve our product and service offerings. Your participation in answering the optional questions is not a condition of entering any contest or promotion.

Customer Reviews
The Customer Review and Ask & Answer features on our website are provided as a service to our customers.  While London Drugs does not provide any of your personal information to our third party service provider managing these features on our behalf,  your reviews, questions and answers will be provided and may be accessible to all visitors to our website – so please do not include any personal information as part of your reviews/questions/answers. 

Our LDExtras Program
In order to participate in our LDExtras Program (the “Program”), you will need to register and provide certain information, such as:  name, address, email, phone number and, at your option, birth date, gender and certain preferences and interests.   This information is collected in order to manage your participation in and communicate with you about the Program, as well as to personalize and improve your Program experience.

You will have the option to receive additional Program emails, intended to maximize the benefits and value members will enjoy from the Program.  Such emails may contain the LDExtras you earn, program status updates, as well as special promotions, offers, events and  news.  These are only for Program members and are different from emails or e-newsletters you may otherwise receive from London Drugs.  Note that even if you decide not to receive additional Program emails, members may still receive some emails necessary for the administration of the Program. You can register for the LDExtras Program or unsubscribe at any time at:

Through the Program, personal information is collected from members in the following ways:  (i) information voluntarily provided by members, such as when you register to become a Program member; and (ii) when a member uses his or her member identifier number (usually their phone number) to make a purchase at a London Drugs store or online at, certain transaction  data is collected and will form part of that member’s profile.  Transaction data collected may include: date/time/location/value/product and type of purchase.   Such data is used to accrue benefits in the form of LDExtras to members, but also may be used to provide personalized and exclusive offers and benefits for that member.  Under strict conditions and safeguards, London Drugs may allow access to member information to trusted vendors, partners and service providers for the purpose of assisting London Drugs to administer and improve the Program and providing members with Extras.

We may also gather information about the purchasing behavior of members in an aggregated, non-identifiable manner in order to improve the ways in which we operate the Program, to better understand the needs and preferences of members and to provide improved service and value to our customers generally.

Our Websites
London Drugs operates a number of websites to service the needs of our customers, including without limit:;;;; and  Specific privacy policies, terms of use and information related to these websites may be found on each of those sites. 

Disclosure to and from third party service providers
London Drugs uses third party service providers to assist in delivering, managing and improving various aspects of our business operations, including the operation of our website and the services we provide to our valued customers.

In some cases, London Drugs needs to share customer personal information with its service providers.  Some examples of the type of situations where this may occur are set out elsewhere in this policy and include (but are not limited to):   to provide you with products and services you have requested; to operate and maintain our websites and online and ecommerce activities; to facilitate product warranty, repair, return, recall and customer service issues; for order fulfillment purposes; to send requested marketing communications; to enable financial and credit card transactions; to administer our LDExtras Program; to verify and validate information that you have provided and for fraud prevention; and to transmit, process or host certain photofinishing services.

Whenever London Drugs shares personal information with third party service providers, we use contractual and other appropriate means to help ensure your personal information is used in a manner consistent with this Privacy Policy and applicable laws.  If you do not wish us to provide your personal information to a service provider we may be unable to process the transaction or provide our services to you.

In some cases, our service providers or their servers are located in jurisdictions outside of Canada.  Where personal information is provided by London Drugs to such a service provider, your information may then be stored or processed outside of Canada.   Service providers located outside of Canada may be required to disclose personal information to law enforcement or regulatory authorities under the laws of their jurisdiction. 

All the information you provide to us is securely maintained and is kept strictly confidential to a level appropriate to the level of sensitivity of the information. We use a variety of security measures such as restricting employee access to files, data centers, and using locked file cabinets. In addition we make use of electronic security measures such as passwords, personal ID numbers and data encryption as appropriate.

Employees must conform to London Drugs Privacy Code and observe the highest standards of confidentiality. We subscribe to the general principle that only those employees that need to know the information in order to provide you services have access to your information.

When using any of our online services, London Drugs, or our trusted service providers, may track use of services, software, browser type, meta data, operational meta data, and other related information such as IP addresses.  Such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information.  Such aggregate information may be used to analyze trends, administer the services, track users' movement, and gather broad demographic information for aggregate use, as well as to help improve the content, administration and delivery of services and understand how our customers prefer to use our services.

London Drugs may disclose your information as permitted or required by law: Examples of this include:

Security, Cookies and other Computer Information
See our Privacy & Security for more information about how we use cookies and further protect your personal information.

When is my information removed?
We keep your personal information on file as long as we need it to provide you with a service and to meet legal requirements. When it is no longer needed we destroy the information or render it anonymous.  Should you desire, you can contact our Chief Privacy Officer and request that we remove your information from our records. We will make every reasonable effort to honour your request, however, we may retain some information you have requested to remove to prevent fraud, collect moneys owed, resolve disputes, and to comply with federal and provincial legal requirements.

Changes to our Privacy Policy
Our business constantly changes to meet the needs of our customers and as a result our policies and procedures pertaining to privacy and security are also subject to change. We reserve the right at any time to change or modify any of our practices, policies and procedures which relate to privacy and security.

Chief Privacy Officer
London Drugs has appointed a senior member of their management group to the role of Chief Privacy Officer. It is this person's role to ensure that London Drugs meets our customers' expectations surrounding privacy. If you have questions or concerns regarding London Drugs Privacy Policy please contact us:

By mail:
Chief Privacy Officer
London Drugs Limited
12831 Horseshoe Place, Richmond, BC V7A 4X5

By phone:
Monday to Friday [except holidays] 8:30 a.m. to 5:00 p.m. PST Phone: (604) 448-1055
Or toll free 1 (866) 805-8283 (within Canada)
Fax: (604) 272-4623

By e-mail:

Other Privacy Resources on the Web

The Office of the Information and Privacy Commissioner for British Columbia

The Office of the Information and Privacy Commissioner of Alberta

Office of the Privacy Commissioner of Canada

How can I access my information?
You may access and verify your information and find out to whom we have disclosed it to at any time by contacting us at There may be a nominal cost for this service. At the time of your request, we will need specific information from you to verify your identity before we can provide you with the requested information.

Upon receiving such a request, London Drugs will:

If you have a complaint or a question for us
We are committed to setting the highest customer service standard within the retail industry. We hope you give us the opportunity to correct any situation that does not meet your expectations. If you have any concerns about privacy, confidentiality or our policies and procedures we want to know about it. All inquiries relating to personal information will receive prompt attention and be acknowledged within 5 business days.

It's all about trust

We will continuously assess ourselves to ensure that customer privacy is respected. We will conduct our business in a manner that meets the expectations of our customers in the many communities in which we do business.

Updated November 21, 2017