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In Canada, November 11 is Remembrance Day, a day devoted to honouring the memory of those who have served in our nation's defence. But in China, November 11 is known as the largest online shopping event in the world: Singles Day.

In respect for the sanctity of Remembrance Day, we at London Drugs have chosen to celebrate Pre-Singles Day on November 9-10, and to explore a little of the new tradition's background with you. Find out more about the origins of Singles Day in the FAQ at the bottom of this page.

Pre-Singles Day

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    Apple MacBook Air 256 GB - 13 Inch - MQD42LL/A

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  • Singles Day FAQ

    Where Did Singles Day Come From?

    There are several origin stories as to how Singles Day came to be. The most common story attributes its origins to a group of students at Nanjing University in China during the early '90s. They decided to celebrate being single instead of lamenting it, and chose November 11 as Singles Day simply because "11/11" looks like four single figures. The day launched with a few parties and celebrations that spread throughout the campus, and eventually other universities around the country got involved.

    Is Singles Day popular in North America now?

    In North America, shoppers are starting to catch on to the Singles Day craze, but around here, as mentioned earlier, we celebrate Pre-Singles Day in respect for the sanctity of Remembrance Day on November 11.

    The great part: whether or not you're single, you can now show yourself some love and treat yourself to a great deal this weekend in the days leading up to Singles Day!