Feb 23, 2022
100% of net proceeds are distributed to various local organizations that support children's healthy self-esteem, both with their peers and themselves. They teach empathy, compassion and kindness.
This year, The Kids Fund thought it was important to provide a shirt that would not only be worn one day a year, but one that would be worn again and again. The COVID-19 pandemic has created repercussions worldwide and overcoming this unprecedented crisis means we have to rely on each other; it has shown us the importance of working together and advocating for the most vulnerable in our community.
The 2022 Pink Shirt Day shirt will not only be your staple tee all year round, but it will also spread a message of kindness and empathy. Our message is the same: BE KIND and treat everyone with respect and dignity.