NYX Professional Makeup
About this Brand:
"AFFORDABLE, PROFESSIONAL MAKEUP THAT ENABLES ARTISTRY FOR ALL"
That was the goal of NYX’s founder, a young female Korean-American entrepreneur, when she started NYX Professional Makeup in downtown Los Angeles with a line of rainbow-bright colored lip and eye pencils in 1999. Her dream? To give makeup junkies the ultimate tools for self-expression at an accessible price. And while NYX Professional Makeup may have started small, it didn’t stay that way for long! That little line of lip and eye pencils? It’s now over 2,000 SKUs, all inspired by professional techniques and the latest trends. The result? The world’s hottest and fastest growing makeup line created by and for cosmetic chameleons everywhere!