A legacy of love, a new generation of gentle
For over 125 years JOHNSON’S® mission has been to create the gentlest baby products in the world. Products so pure and mild, they can be used from the very moment of birth. That’s JOHNSON’S® standard of gentle. And today, they’re raising it even higher. Leading the industry in formulating best-for-baby products, while owning +90 of the global baby research, JOHNSON’S® is always raising the standard. And because JOHNSON’S® is dedicated to all things gentle, they’ve reformulated with simpler, gentler formulas, free of parabens, sulfates, & phthalates. So now JOHNSON’S® products have fewer ingredients with the same 100% love you’ve grown to trust.
A brand built on love and science
Whether it’s during the bubble baths or the bedtime snuggles, JOHNSON’S® is proud that their baby products have been part of the special moments in your baby’s life for over 125 years. From NO MORE TEARS® washes and shampoos to our Clinically Proven Mildness lotions and oils, your bath and bedtime routines are sure to satisfy even the littlest of loves. JOHNSON’S® relies on a team of experts—scientists, pediatricians, dermatologists and other professionals – to ensure they’re always bringing the latest scientific thinking and ingredient safety to our products. JOHNSON’S® mission is to create the best baby care products in the world. JOHNSON’S® choices are deeply rooted in science and love. JOHNSON’S® are parents too, so they understand that without the input and know-how from moms and dads like you—they couldn’t make the products that JOHNSON’S® does.
Our Best for Baby® Just Got Better
When you have a baby, gentle means everything. To you and to JOHNSON’S®. So at JOHNSON’S®, we improved everything. JOHNSON’S® has changed the inside and the outside. JOHNSON’S® collaborated with and listened to 11,500 parents, midwives, and pediatricians around the world to create the best for baby products. JOHNSON’S® used fewer ingredients, took out dyes, parabens, phthalates and sulfates. JOHNSON’S® beat the top safety standards in the world and added one handed pumps for less mess and more moments. Because when it comes to what’s best for your baby, everything JOHNSON’S® make, everything JOHNSON’S® does, and everything JOHNSON’S® stands for is as gentle as you want the world to be.
Cotton is our first touch: Introducing COTTONTOUCH™
There’s a reason the first thing a baby feels after their mother’s embrace is the soft warmth of a cotton blanket. Moms know that baby’s deepest bonds are formed through touch. That’s why the first clothes she wears and the first toys she loves are made from cotton. From our earliest moments, cotton is our second skin.
As baby grows and experiences the world, you want to keep her feeling as soft, safe, and cozy as those first bonding moments of touch. Only cotton has the comforting quality her skin needs to feel that loved and protected.
The baby experts at Johnson & Johnson created COTTONTOUCH™ with pure, natural cotton to help transform your gentle touch into an even deeper, more comforting bond with your baby. Naturally smooth, hypoallergenic, and ultra-light, COTTONTOUCH™ leaves baby’s skin so soft and cozy she’ll grow closer with each tender touch.