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OverviewIvory Snow Stage 1: Newborn Detergent is specially made for newborn babies’ delicate skin. That’s why it has been trusted by moms for over 75 years. So swaddle your newborn in fabric washed with Ivory Snow’s hypoallergenic formula, a laundry detergent designed to be tough on stains while still gentle on baby’s skin. What’s more, it’s designed to work in both standard and high efficiency (HE) washing machines, so you can use Ivory Snow products no matter what kind of washing machine you have.