OverviewNEW Wicked Cool! Fluoride-free toothpaste features a mild mint flavour for kids who have outgrown fruit or bubblegum flavours but don't like the strong mint flavours found in many adult toothpastes. Wicked Cool! cleans gently and freshens breath. And like all Tom's toothpastes, it has no artificial dyes, sweeteners or flavours. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests.