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John Frieda Sheer Blonde Go Blonder Lightening Shampoo - 250ml

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• Formulated with a natural lightning complex that gradually breaks down colour pigments inside the hair shaft, for shimmering, sun-lit blonde everyday
• Made with citrus and chamomile to gradually lighten for an all-over sun-kissed look
• Ammonia and peroxide-free
• Created for all shades of natural, colour-treated or highlighted blonde hair
• Gentle enough for daily use


    Gradually lightens blonde for an all-over sun-kissed look.
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John Frieda Sheer Blonde Go Blonder Lightening Shampoo - 250ml is rated 4.4 out of 5 by 190.
Rated 5 out of 5 by from It Really Works! I was quite impressed that this worked as well as it did because it's free of harsh chemicals like peroxide & ammonia! I have very thin fine hair that's a mousey brown / dishwater blonde - I was quite blonde as a child & well into my 20s then everything changed! Salon & home dye jobs ruined my hair - it would break off at my shoulders & the black roots drove me insane! Ultimately I gave up & resigned myself to drab hair colour- I was never happy with my appearance as a result - But I chose length over colour This innovative product is a lifesaver because it has given me a natural looking blonde - It works like the sun creating highlights that shimmer yet my hair remains healthy! It smells like summer & it's a pretty sheer lemony yellow that makes my shower experience like a summery spa!
Date published: 2017-02-16
Rated 5 out of 5 by from It works! I was a level 9 blonde(bleached) but it looked dull and had patches and streaks of brass...I really missed my level 10 platinum blonde hair I used to have :/. I did not want to have bleach or some lightening dye over my delicate hair so I figured this shampoo was worth a try...I washed my hair once to remove all build up and then used the go blonder...I left it on 10 minutes to see if it would speed things up... Well I'm now a level 9.5 after only one use! :) The brassiness is nearly all gone as well:). It did dry my hair but all I had to do is use a moisturizing conditioner left on my hair at least 5 minutes and it was fine! If it does not lighten your hair, leave it on a couple of minutes like I did to see if it makes a difference. It's worth mentioning that I tried this shampoo some time ago while I had a dark blonde/light brown semi permanent dye in my hair and it didn't lighten it. That "semi" dye that would not come off with nothing lol...I had to have a bleach wash:S. Anyways...Now that the darker dye is gone, it's working very well on my bleached hair! Very pleased and will definitely keep using it!
Date published: 2017-02-16
Rated 5 out of 5 by from Shampoo that surprised me! I have to say I love this Shampoo! This shampoo is very thick it is kind of hard to squeeze out of the bottle with slippery hands but you know what, I never once felt like this product was wasteful. Everything made it from hands to hair without running into the tub. For me that's awesome on its own. Now for the lightening I enjoy that as well. It is subtle and I hope will continue to lighten as time goes on. I really think this and Summer will be a great combination!
Date published: 2017-02-16
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