The Community Against Preventable Injuries


"You're not expecting mixing medications to make you feel worse" Preventable warns of the dangers of mixing medications during this flu season"


Vancouver, BC – With the cooler weather and flu season upon us, the Community against Preventable Injuries (Preventable) is partnering up with London Drugs to raise awareness about the dangers of mixing medications and self-medicating.

Tragically, unintentional poisoning is among the top three causes of death and hospitalization in BC. In BC alone, hospital emergency departments treat an estimated 210,000 patients each year for adverse drug events.1 Drugs or medicinal agents are the predominant substances that result in poisoning deaths and hospitalizations, accounting for approximately 84 per cent. According to the BC Drug and Poison Information Centre (DPIC) data, the majority of calls were related to non-prescription (22.8 per cent) and prescription medications (22.2 per cent)2.

"No one expects to have a serious drug interaction or that mixing medications could lead to death...but it does happen," says Dr. Ian Pike, spokesperson for Preventable. "The key to reducing preventable injuries including the unintentional mixing of medications is behaviours and attitudes. This fall, we're pleased to partner with London Drugs again to raise awareness about the scope and magnitude of preventable injuries in this province, and to encourage people to have a word with themselves, and their pharmacists before self-medicating and mixing medications."

As part of this Preventable campaign, signs will be placed in London Drugs stores across BC with the message "You're not expecting mixing medications to make you feel worse." In addition, Preventable will be airing 15-second television spots featuring London Drugs' Vice President of Pharmacy, John Tse, with the same message. The television spots and signage will also be supported by a social media campaign to further help raise awareness about this important issue, and to encourage British Columbians to talk to their health care provider.

Preventable and London Drugs hope to make a difference by raising awareness and getting British Columbians to think differently about their current attitudes and behaviours toward preventable injuries.


London Drugs has provided a list of suggestions to help prevent people from mixing medications:


- Provide your medication list to your doctor and pharmacist. Make certain it contains the herbal medications and OTC medications you are taking, since these may react with prescription medications.

- Throw away old medications, and always keep medications in their original container.

- Always read drug labels carefully.

- Learn about the warnings for all the drugs you take.

- Ask your doctor what you need to avoid when you are prescribed a new medication. Ask about food, beverages, dietary supplements, and other drugs.

- Use one pharmacy for all of your drug needs.






About Preventable

Preventable (also known as The Community Against Preventable Injuries) is a province-wide, multi-partner organization raising awareness, transforming attitudes, and ultimately changing behaviours. The goal of the organization and its partners is to significantly reduce the number and severity of preventable injuries in B.C.

Preventable's strategy is based on two years of extensive research to develop a comprehensive understanding of how and why preventable injuries occur throughout the Province. Preventable's work is made possible through the financial and in-kind support of a variety of organizations that continue to sign on as partners in fighting the epidemic of preventable injuries in BC. Now in its 3rd year of activity, the "have a word with yourself" campaign is an evolution in Preventable's ongoing discussion with British Columbians about the epidemic proportions of preventable injuries.


About London Drugs

Founded in 1945, B.C.-based London Drugs has 75 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.


Media contact:

Almira Bardai, Jive Communications

Cynnamon Schreinert, London Drugs


Posted Oct.31, 2011