Quality Counts

For a health supplement to provide maximum benefit, it must be top quality. During the manufacturing stages, it is essential that each process be carried out meticulously, in order to retain potency and therapeutic benefit. It is also important for herbal ingredients to be standardized to ensure the consistent and precise potency that has been shown to exert benefits.

With the latest scientific research and technology, the quality of natural supplements and herbals can be measured and controlled. London Naturals and London's Best brand natural vitamins, herbals and other supplements are manufactured according to Good Manufacturing Practices (GMP). These guidelines were established by Canada's Health Protection Branch to ensure a high level of quality control.

We take the extra steps to ensure the purity, potency and superior quality of all our supplements, to ensure you derive maximum benefit from your health investment. All London Drugs supplements are thoroughly tested to bring you the best of both nature and science. In keeping with our commitment to your wellbeing, London Naturals formulations are free from artificial colours, sweeteners and flavours.

Standardization

Herbs that are used in London Naturals formulations are second to none in quality. The standardization of herbal content ensures that the supplement you have purchased provides consistent, measurable benefits.

Just as the traditional medicine provides you with a measured dose of a specific drug, so a standardized herbal formulation provides a measured dose of a specific active ingredient or ingredients.

Since herbs are living entities, they are governed by the laws of nature. This means that their active ingredients vary with the seasons and are affected by natural events such as weather patterns, soils, and the manner in which they are harvested.

The active ingredients of herbs, often referred to as phytochemicals, contain specific medicinal properties. These can be identified and measured using a sophisticated process known as HPLC (high pressure liquid chromatography). These measurements (often called a 'fingerprint') allow the active ingredient/s to be standardized (made consistent from bottle to bottle) for guaranteed potency.

Product Development

As more and more scientific knowledge of the nature of disease and the therapeutic benefit of herbs and other ingredients becomes available, it is important for health supplements to reflect that knowledge. The research team responsible for the creation of London Naturals and London's Best health supplements keeps abreast of your health concerns, and investigates the latest natural products that will ease, alleviate or support them.

To ensure that your questions about health supplements are comprehensively answered, London Drugs pharmacists receive ongoing education in the field of complementary health and the conditions that may benefit from supplement use. Since some herbal supplements can conflict with prescription medications (such as antidepressants), it is particularly important to consult your pharmacist if your doctor has prescribed drugs for you.

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