So what is RSS anyway?
RSS is short for Really Simple Syndication. It's a way that we can provide you with product updates quickly, easily, and in a format you can use in a few different ways. An RSS file is a type of XML document containing summaries, links, images and other information that is read by an RSS reader (called an "aggregator") or used to post the content to other sites (most commonly on blogs).

What can I do with an RSS feed?
We recommend using an RSS aggregator so you can receive regularly updated information about our new products. An RSS aggregator is a way to regularly get updates from many web sites using their RSS feeds, not just London Drugs. Your RSS aggregator will be set to tell you when we have a new Product Showcase.

How does it work?
Once you decide what RSS aggregator or reader you will use, just add the links above to your list of subscribed feeds. We recommend the following methods for reading our RSS feeds: each one is easy to set up and, best of all, they're free!

Suggested RSS Aggregators:

Internet Explorer
Internet Explorer 7 includes built in RSS support. Previous versions such as IE6 will require an external RSS reader. Read more about RSS support in Internet Explorer at the following link http://www.microsoft.com/windows/products/winfamily/ie/iefaq.mspx

Firefox
Firefox has several RSS extensions for the very popular browser. Get more information and download any one of the plugins from their web site at https://addons.mozilla.org/en-US/firefox/. Type in "RSS Reader" in the search bar.

Bloglines
Bloglines is a free online feed aggregator. It has lots of features and since it's web-based you can access it from anywhere. Learn more and register for a free account at http://bloglines.com/.

Safari for Mac
The Safari browser comes bundled with Mac OS X and has RSS support built in. Read more about it on Apple's Safari site.