Calgary, Alberta, (August 31, 2009) – Beginning September 1, 2009, London Drugs stores across Calgary will be collecting “change for change” to help support The Mustard Seed and the thousands of homeless it serves.All eight Calgary London Drugs locations will place coin collection cans in each of its stores to raise support for The Mustard Seed’s programs and services that help Calgary’s less fortunate. The cans will be placed at the checkout counters to encourage customers to donate their change, which is going to “create change” for needy men and women.

“London Drugs is honoured to support The Mustard Seed through this initiative in all of our Calgary locations,” said London Drugs President Wynne Powell. “At London Drugs we believe in supporting the communities that we service and have a long tradition of helping organizations through fundraising initiatives. The collected coins will assist The Mustard Seed and its support of the less fortunate in Calgary.” The Mustard Seed’s Chief Executive Officer, Pat Nixon, says the initiative demonstrates a compassionate response to the growing needs in our city. “London Drugs’ coin collection campaign is an effective way to help support the work we do. With the escalating homeless crisis, it is wonderful to see the proactiveness and generosity of organizations like London Drugs step up and support those struggling in poverty. We’re truly grateful for London Drugs’ dedication to helping us provide desperately needed services to our homeless.”For a list of all London Drugs stores please visit www.londondrugs.com.

London Drugs employee Jackie Smith, Mustard Seed Street Ministry Communications Specialist Courtney Fliss and London Drugs store manager Lou Duggan highlight the Mustard Seed coin collection cans.

About London Drugs
Founded in 1945, B.C.-based London Drugs currently has 69 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba. Renowned for its creative approach to retailing, the company employs more than 7,500 people and carries a diverse range of health and consumer electronic products. With its strong commitment to innovation and customer appreciation, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development. 

About The Mustard Seed
The Mustard Seed is a non-profit Christian humanitarian organization that has been caring for Calgary's homeless for over 24 years. Through its four ministry centres across Alberta, it cares for the essential needs of the less fortunate through food, clothing, and shelter provisions, along with education and employment programs, supported housing, health and wellness services, and personalized mentoring.